Bossa Every study starts with a decision you need to make, not a survey you need to write. Below is what each kind of study is for, the question it settles, and how it is run. Run it yourself on the platform, or have our team run it for you.
Before you commit engineering time, put the concept in front of real consumers rather than your own instincts. We run it as a concept test, then follow the preference with in-depth interviews so you learn why one version wins, not just that it did.
A proposition that lands in English can go flat in Portuguese. Each audience sees one version, never a side-by-side, so the preference you measure is the one a real buyer would have, uncontaminated by comparison.
Before the Brazil bet is funded, size it. Surveys run at scale across regions and income brackets, segmented afterwards to show you the pockets where the pull concentrates instead of a national average that hides them.
Localisation, UX and content teams watch real Brazilians meet the real interface. Usability sessions catch the friction; the interviews after catch the polite “maybe” that a survey would have scored as a yes.
Not what they say is fair, but what they would hand over. Price-sensitivity work maps the whole range for you, from the number so low it reads as suspicious to the one where demand quietly disappears.
Novelty flatters everything for a week. Participants keep a diary over days or weeks, so what you see is how your product actually fits a Brazilian life, recorded as it happens, not recalled afterwards.
You don't need to pick a method. Bring the decision and the right one follows, but it helps to know what they do.
Bring us the decision you're facing. Thirty minutes, no pitch.
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