UX Research Methods
Strategies that transform the relationship between users and products
At Bossa Research, we design a research plan that incorporates the most suitable methods from the options below, delivering strategic insights to address the current needs of your products and services.
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In-Depth Interviews
In-depth, one-on-one interviews that explore users' perceptions, motivations, and behaviors. Perfect for gaining a qualitative understanding of their experiences and needs.
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Diary Studies
A tool where users document their experiences over time, ideal for tracking the continuous use of a product or service and understanding users' perceptions, motivations, and behaviors. throughout their journey.
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Usability Testing
A practical assessment conducted with users to understand their interaction with a product or interface, providing essential insights into navigation challenges, frustration points, and opportunities for design improvement.
04
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Ethnography
Immersive observation of user behavior in their natural environment. This technique reveals how people interact with products and services in everyday situations, providing rich, contextualized, and realistic insights into their routines and challenges.
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Focus Groups
Moderated group discussion sessions that explore collective opinions, perceptions, and attitudes about a product or service. This technique is ideal for capturing diverse perspectives, testing concepts, and fostering collaborative interactions among participants.
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Contextual Inquiry
A method that combines direct observation and interviews conducted in the user's natural environment. It provides a detailed view of how products are used in real-world contexts, highlighting subtle aspects of usage that might go unnoticed in controlled settings.
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Card Sorting
A method used to structure the information architecture of websites or applications. Participants categorize and group content based on their logic and preferences, providing valuable insights on how to organize information for better usability.
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Rolling Research
A continuous research strategy conducted throughout a product's lifecycle. It allows for agile testing of ideas and features, providing constant feedback that enables quick adjustments and frequent improvements.
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Surveys
Quantitative surveys designed to gather data from a large number of participants. They are useful for identifying patterns, assessing satisfaction levels, and validating hypotheses based on a representative sample of the audience.
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Persona Creation
A process for developing fictional profiles based on real user data. Personas are strategic tools that guide design and planning decisions, representing different audience segments and their specific needs.